Sally Edwards, MA, MBA is one of America 's leading experts in business, exercise science, and lifestyle living. She is a serial entrepreneur as well as professional triathlete. Her passion is to get America healthy and moving. To that goal, she has created two different patented and branded physical activity programs: ZONING, Fitness in a Blink and HZT, the Heart Zones Training system.

 

She is the founder of a half-dozen businesses. She founded and franchised America's largest chain of retail sports shops, FLEET FEET Sports. Her love of technology has led her to developing two different iPhone apps. She is a sought after motivational speaker. And her latest entrepreneurial venture, manufactures a line of heart rate watches - The Blink, the flashing LED zones heart rate watch.

 

Sally is a best-selling author with 24 books and 500 articles on health and fitness including the popular book Heart Rate Monitor Guidebook and ZONING, Fitness in a Blink. This professional triathlete is a 16-time Ironman finisher, a member of the Triathlon Hall of Fame, and ultra marathoner winning the hundred mile Western States Endurance Run.

 

Today, Sally uses her passion for getting America fit to lead The Sally Edwards Company, a media company dedicated to uncommonly vibrant lifestyles, and Heart Zones USA , an international training, education, and coaching company. She is an example of what she teaches - living an active healthy lifestyle in Sacramento, California.